Honibe
What about it?
Outshined by brands like Halls and Ricola, Honibe is a small Canadian lozenges and vitamin brand trying to stand out with its unique selling point: soothing symptoms with real honey.The insight? Many people don't know how many medicinal ingredients go into most cough drops. And yes, they do actually have warning labels for it. While nothing extreme, pointing them out shines a new perspective on lozenges, and makes you think: why not try something natural instead?
Design
An out of home bus shelter ad created in photoshop. I decided to lean heavily into the honey theme with the colours and shapes while keeping the messaging simple and to the point.